RCom and Google have entered into a two-year deal according to which all Google-endorsed android mobile devices from companies like Samsung, HTC, Sony Ericsson and LG will come with the telco’s third generation, or 3G, mobile connection with 1 GB of free downloads for the first six months. But these devices will work on networks of all other mobile operators and consumers will have the option to switch to other operators.
Survey suggests, more than 200,000 such phones will be sold in India over the next two years and that RCom will be able to retain two-thirds of these customers on a long-term basis.Mr.Prashant Singhal, The Partner at Ernst & Young Global’s Indian affiliate adds,
RCom would be able to retain more than a fair share of these customers on its network.The intangible brand benefits from such an exclusive tie-up will exceed the monetary benefits in the two years.
RCom are creating a dedicated help desk to which any android phone bought under this agreement will be mapped automatically. The two companies are assigning two dedicated marketing people each for the initiative