Dell is definitely pulling the plug on the smartphone business, globally. A tough decision, leaving a market that is expected to reach $150.3 billion in 2014, according to MarketsandMarkets.
However, Jeff Clarke, the head of Dell’s consumer business, confirmed yesterday at the Dell World conference, that there’s no way they’ll jump back into the ring anytime soon. “It needs a lot of investments to really be successful,” told me Clarke.
Earlier this year, the Round Rock, Texas-based computer company stopped selling its mobile devices in the U.S. Although some could still be found in China where Dell hoped to continue. But that’s all over now as well.
Dell’s new Mobile Strategy: Windows tablets!
Now in the 5th year of its “transformation,” Dell’s mobile strategy looks very much like it was before its push in the consumer business and the adoption of Google‘s Android system for most of its mobile devices (Streak, Aero, Thunder).
“It’s a content play with Android. Amazon is selling books and Google is making it up with search. So far we couldn’t find a way to build a business on Android,” added Clarke. But I’m sure Samsung would disagree.
So for Dell, it’s back to the future, I mean Microsoft with its latest tablet family, the XPS10, XPS12 and Latitude 10, all running Windows 8 or Windows RT. “It doesn’t mean we’re not looking at Android. You should come and see what’s in our labs.” An offer that I can’t refuse. Let’s set up a time and date!